Listing Specialist
Is There a Difference Between Realtors?

All real estate agents are able to post listings on the Multiple Listing Service. Given that there is no enforced minimum standard to regulate the quality of the listing information, the level of care and effectiveness of different realtor's approach to marketing homes varies significantly.

What is a Real Estate Listing Specialist?

A listing specialist uses next level marketing tools in order to create maximum exposure and impact for the properties they have listed for sale.

Why Should You Consider Hiring a Listing Specialist?

Your house price is elastic, the amount it will sell for can vary greatly depending on how it is presented to the buyers in the market. House listings that are presented with advanced marketing materials can sell for 5 to 10% more than comparable listings.

How Do We Market Our Listings?

Our specialty is showcasing our listings for maximum impact. Our listings capture buyer's attention with eye catching professional photographs. We offer buyers unparalleled virtual tour options, stunning brochures and 2D Floor Plans. By doing this, we increase the buyer's perception of value of our listings.

We create a custom marketing plan for each of our listings. The marketing of your home will include some or all of the following:

Professional Photography

The single most important factor in selling a home is good photography. With professional photos, you can help the buyers focus to be on the benefits of the home.

Homes with professionally photographed pictures can sell for up to $19,000 more. (

Twilight/dusk photography

Twilight or dusk photography perfectly captures this fleeting time of day with dynamic images showcasing the contrast between the stunning dark blue sky and the cascading lights of your home.

Given that very few listings showcase twilight photography, your initial listing photograph will immediately stand out from other listings and encourage online buyers to take a closer look.

2D Floor Plans

We clearly showcase your listing with an online floor plan. 2D Floor Plans provide a stunning overview of your property or home design and allow potential buyers to see it's potential. Buyers will quickly understand the flow and floor plan of your home which greatly increases buyer confidence and excitement.

A study by the UK's largest property website, Rightmove, of around 10,000 respondents, showed that over one-third of buyers were less likely to inquire about a property without a floor plan. The research also showed that one in five potential buyers would ignore a listing that did not contain a floor plan, only going back to it if they were unable to find something else that caught their eye.

Custom Brochures

We prepare customized brochures for each listing that are displayed in your home and online. We do this so we can properly highlight and market your homes unique features and attributes in format buyers can quickly print or share with others.

They include:

  • Professional HDR photographs
  • Highlights of the property
  • 2D Floor Plans
  • Neighborhood information
  • Aerial image of your property
  • Distance to amenities

iGuide Virtual Home Tours

With iGuide virtual home tours, buyers don't just see your home, they see themselves living there. iGuide lets them experience your property down to the smallest detail, with the clarity of stepping through the front door.

Drone Home Videos

Using flying cameras, we are able to highlight property features and take seamless fly-around videos of your homes exterior. If you have an acreage or luxury home with a stunning yard, nothing looks more prestigious than a professionally edited video of your property taken from above.

Virtual Staging

Virtual staging uses technology to remake empty rooms into furnished, staged ones. It can help clients visualize furniture placement and allows you to demonstrate just how the layout can work for potential buyers.

According to, it's proven that staging has the potential to increase a listing's selling price by 20%.

Over 77% of buyers find it "easier to visualize the property as their future home" when it's staged. *National Association of Realtors 2017 Profile of Home Staging Report

Comprehensive Buyers Information Package

When interested in your property, buyers will always ask for additional information. We prepare and provide a comprehensive information package on your property which is made available to potential buyers or their agents. Buyers will feel far more comfortable putting an offer on your property if they have viewed all the pertinent information.

A 2017 National Association of Realtors report outlined that buyers rank photographs as the most important website feature. The second most important feature is detailed information about properties for sale and floor plans is the third.


Getting all these marketing materials is simply the start. Once we have everything ready to go we launch all the information in a relentless wave on multiple websites and social media platforms. Most of our listings get in front of over 10,000 people within the first 7 days and remain actively marketed until the day they are sold.

Listing specialists that use advanced marketing can help sell your house for 5 to 10% more than it may otherwise sell for, but what does this all cost?

We offer flat rate commissions that will save you thousands (versus traditional commission of 7% on the first $100,000 and 3.5% on the balance). Use the calculator below to calculate the commission based on the value of your home.

Contact us to discuss how our next level marketing can help you sell your home.

We Love to Help

We would be pleased to prepare a home evaluation for you free of charge. Please provide your contact details for us and we will be in touch shortly.

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